Corporate Influencers
Corporate influencers are employees that act as ambassadors for their companies via their personal social media accounts – and the power of this type of accessible content should not be underestimated.
People follow people. In the social media age, this offers companies a valuable opportunity to make their employees' voices heard.
As corporate influencers or corporate ambassadors, their authentic brand content creates an emotional connection that contributes to the company's goals. This can be their private perspective on certain subjects, a look behind the scenes or stories about the company or products. Corporate influencer content is versatile and can, for instance, be used to boost a company's reputation or as part of its recruitment efforts. For the B2B segment, LinkedIn content has particular impact and we can train employees and companies, develop strategies, run workshops and support the implementation of your own corporate influencer program.
As corporate influencers or corporate ambassadors, their authentic brand content creates an emotional connection that contributes to the company's goals. This can be their private perspective on certain subjects, a look behind the scenes or stories about the company or products. Corporate influencer content is versatile and can, for instance, be used to boost a company's reputation or as part of its recruitment efforts. For the B2B segment, LinkedIn content has particular impact and we can train employees and companies, develop strategies, run workshops and support the implementation of your own corporate influencer program.
Erik Sterck GmbH
Reference
How do employees and managers position themselves on LinkedIn? What formats are needed? echolot public relations advises the Erik Sterck team on messages, external impact and topics. Individual coaching, editorial planning and personal branding are just as much a part of the tasks here as the creation of content, image and moving image formats for the in-house influencers.
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Philipp Nisster
Management
