GEO

The way people search for information is changing. AI systems provide answers instead of hit lists. We demonstrate how your communication remains visible in this system.

The digital visibility of companies is changing fundamentaly: AI systems like ChatGPT oder Google AI Overviews no longer provide lists of results, but ready-to-use answers. This is why they directly determine how companies are perceived. They not only consider new content but combine media reports, social media posts, older articles and third-party sources. As a result, past crises, critical narratives or inaccurate information suddenly become visibly and entrenched. But at the same time, a company‘s content is often left out if it’s not specifically tailored for these systems.

This presents a new challenge for companies: How can you suceed to be present with your own topics, messages and content in these systems?

GEO forms a new discipline at the intersection of PR, SEO and content marketing. The goal is, to prepare and position content in a way that it will be recognised, evaluated and integrated into responses by AI systems.

The key lies in the interplace between the following disciplines:

- PR that builds trust, relevance and authority

- SEO that makes content findable and technically accessible

- content that answers questions precisely and contextually convincing


Our specialists develop a GEO strategy with you that connects these areas. Together we define how your content must be structured, positioned and distributed in order to be prefered and used by AI systems.