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Advanced technical ceramics produced by CeramTec are part and parcel of many industries, including car manufacturing, electronics, tool building, machine construction, chemicals as well as energy, environmental and medical technologies. As this key component is “hidden” inside many products, it needs to be revealed using clever communication, explaining how it serves each sector and how it is used. We support CeramTec in idea generation, storytelling, content creation and content management for sector-specific media targeting.