REFERENCES

Communicate highly complex technologies in a way that makes them appreciated – by a broad audience as well as opinion leaders from business and politics.

Developing effective storytelling for this communicative balancing act while conveying the social relevance of innovation and patents is a central task in communications for the European Patent Office. echolot public relations provides support in national and international PR strategy, Europe-wide press relations and media relations for the European Inventor Award.

In a time of information dissemination within seconds, monitoring has become a supreme discipline of corporate communications. Monitoring 24/7, across all media genres, including social media – and worldwide: echolot public relations integrates state-of-the-art analysis tools for the European Patent Office and prepares the results daily as an executive summary – qualitatively and quantitatively.