REFERENCES

B2B communication in need of explanation, storytelling, press relations and social media: These were the ingredients for smart product PR for the innovative Shopfloorbox from Officebricks. Developed especially for use in industrial and production environments, the Shopfloorbox is a modular and mobile cubicle system that creates highly sound-insulated work, communication and rest areas with a highly appealing room atmosphere at the same time. echolot public relations managed the communications for the launch, including multi-page article spreads in renowned trade magazines and leadership PR for various industries. The Shopfloorbox has thus arrived, not only with the target groups, but also with leading publishers, opinion leaders and media in this country.