News
Our PR News – for you, fresh from Stuttgart.
March 23, 2020
The European Patent Office (EPO) received a record number of patent applications in 2019. 5G and AI were drivers of growth, underlining the increasing importance of digital technologies: echolot public relations supports the EPO in the communication on the Patent Index 2019 – in Germany, UK and Austria.
Huawei tops the list of applicants in 2019 and makes clear that one thing is going to play a major role in the future: Digital technologies. This is the results of the EPO Patent Index 2019, which was published on 12th March. The top five countries of origin have been the US, Germany, China, Japan and France. Especially patent applications from China had a strong increase.
A glance at Germany shows: Germany was able to maintain the top position in the European ranking this year as well. Siemens ranks at No.5 among the strongest applicants worldwide and was the top applicant in Germany. With nearly 8000 patent applications Bavaria leads the ranking of European regions. The home region of our agency, Baden-Württemberg, doesn’t have to hide either: It comes in third among Germany’s federal states, while the “Swabian metropolis”, Stuttgart, took second place in the national city-to-city ranking.
April 18, 2020
Is it possible to convey important messages to stakeholders via Twitter, Facebook, LinkedIn & Co? Yes but not without the support of expert press relations, in particular when it comes to B2B communication.
This has many reasons. For one, social networks suffer from a certain kind of information overload, i.e., too much content for not enough people. To be heard on such platforms is now much more difficult than five years ago. The times of sure-fire successes are over.
In this ever-growing sea of content, important sector publications and leading newspapers are now becoming more important. They provide context and orientation, in particular in relation to reputation and change. This applies to start-ups and established players alike.
In addition, many companies simply don’t use social media platforms for what they are intended for, i.e., to engage in a dialogue with their stakeholders. What we see is that these channels are often used for a one-sided push-out of product information.
For sure, no one should be hoping anymore to use social media for easy distribution and communication of their messages while leaving traditional media outlets out of the equation. No matter if press or social media, ideally content is always different and unique. If this is the case, one boosts the other and communication becomes consistent within itself.
March 11, 2020
Axeed AG trusts in the echolot public relations specialists for market positioning, press relations and thought leadership.
As the Swiss market leader for banking business intelligence, axeed AG is considered to be an internationally active digital innovation pioneer in the banking and insurance sector. Using unique analytics models and AI, the company generates powerful insights out of unstructured data. The Zurich-based business is currently in the process of opening new markets. “We are delighted to support axeed AG in communicating their corporate, leadership and product topics,” says echolot.GROUP CEO Axel Wolfgang. Alongside CEO branding for founder Memo Dener and the wider management, echolot public relations will also be responsible for press relations, increasing social media activities and relaunching the company’s website.
March 03, 2020
Talent crunch, digital transformation and the growing influence of social media – technology companies are faced with many challenges when it comes to leaving a lasting impression with their stakeholders. A current study has looked at the question whether all this leads to more storytelling in corporate communication.
100 core stories, an interdisciplinary approach combining PR, brand communication and the analysis of narrative copy as well as the five most important values of a story – this was the set-up of an in-depth analysis of corporate storytelling as practiced by medium-sized companies in the industrial sector.
The results revealed many highlights but also the opposite. Often, proper narrative elements are missing and companies make do with chronicles that are purely based on facts. Thus, values and products lack in differentiation and do not stay in mind. In the worst case, recipients are left with a vague sensation of interchangeability.
A positive and something to work with is that many of these industrial companies bank on their founders’ stories. Connecting this with the archetypal plots of, e.g., the underdog who makes it in business or transformation, very powerful communication can be created.
Good stories abound and are up for grabs, such as innovative technologies coming to life by focussing on the people that developed, for example, a particular product and telling the stories behind the story. When it comes to change and transformation, storytelling provides the opportunity to communicate the vision in such a way that orientation is provided and stakeholders are taken on a company’s journey.
