Change Communication

The specialist for folding machines MBO was to be taken over by Heidelberger Druckmaschinen AG in the course of a transaction subject to the approval of the antitrust authorities. echolot public relations advised the MBO management on internal and external communications – both strategic and operational. A detailed communications plan was implemented with a focus on the independence and continued existence of the MBO brand across all internal/external communications channels, including social media, press relations, and communications with stakeholders.