REFERENCES

echolot public relations developed a storyline for the positioning of the traditional company Starmix – m ith personalized storytelling and PR for corporate topics such as reshoring, changes in the organization and technological innovations.

The Swabian Russian – this was the formula used by Handelsblatt in a press conference with Roman Gorovoy. The CEO positioning is about transporting the USPs of the company, embedded in the communication strategy of the company, via differentiating values and attributes of the heads. At Starmix, a firmly defined vehicle for strategy communication in its most diverse facets.