Strategy// Public relations

The long-standing echolot customer WEBER-HYDRAULIK from Güglingen is taking off. How is the company constantly perceived as a consistent B2B partner, leading manufacturer and attractive employer, even in times of change, with the right communication? Through an effective communication mix and a regular presence in the trade media, regional business media and the local daily press, the industry and the public, as well as employees, experience the company, its products and technologies as an established factor.

Weber Magazin EMIL aufgeschlagen

Content Creation

In order to strengthen the “we” feeling of the employees across the internationally distributed locations and to offer a strong channel for internal communication, WEBER-HYDRAULIK has launched the employee magazine “EMIL” together with echolot public relations. Developed on the premise that every employee should find himself or herself in the magazine, “EMIL” relies consistently on storytelling. Titled after the company founder’s first name, the magazine is published semi-annually in three languages. With concept, editing & text, layout and production by echolot.GROUP.