You want qualified employees to choose you over competitors? Then think beyond fruit bowls, ping-pong tables and fancy coffee machines.
The ongoing skills shortage is keeping everyone up at night. We live in a world where it is no longer just the job applicants who have to convince potential employers that they are the perfect match, but above all the employers themselves. This is exactly where employer branding, i.e. a company’s credible internal and external positioning, comes into play. But how can organisations convince potential employees to not only apply, but also become an applicant’s preferred choice?
Employer relations are a key component of an integrated PR strategy. This includes taking part in job fairs and industry events, providing company insights and showcasing career opportunities on all the relevant channels as well as creating engaging employee videos for your own website, social media channels or internal and external events.
Seybold GmbH
Reference
What might my future colleagues look like? Which office will I work in? What tasks will be part of the day-to-day business? These are all important questions that potential employees ask themselves before the application process - and are best addressed in short videos. The focus here is on authenticity, likeability and professionalism. This is exactly what we did for our client Seybold, transforming their Stuttgart office into a film studio to shoot authentic employee and expert videos.
We look forward to your message!
Your contact person
Philipp Nisster
Management
echolot public relations
Waldburgstraße 17/19 70563 Stuttgart Fon +49.711.990 14-50
